Search

Site map

Accurist Watches

---

The brand was founded in 1945 and still to this day remains at the forefront of quality, design and value for money. In early 1970s, after the invention of digital quartz technology, Accurist Watches introduced a collection using the digital quartz movement. This range was so cutting-edge at that period that became the official watch for the pilots of the newly launched Concorde aircraft. In 1983, the company decided to move its manufacturing from Switzerland to Japan, in order to take advantage of their cutting edge technology which was booming at that time. It proved to be a strategic move, as after that Accurist Watches enjoyed a 500% increase in their UK business. In 1986, Accurist Watches was awarded by the National Association of Goldsmiths the first ever “Award of Excellence”, in recognition of their contribution and influence in the UK watch market. By 1993, Accurist Watches had become the largest brand in the UK in value terms and started expanding into international markets Just before the new millennium, in 1999, Accurist Watches launched their Accu.2 Collection, targeting mainly younger consumers. Strongly advertised by the "No ordinary old timer" campaign, the collection became soon one of the most successful ranges of the company, stocked in more than 1500 shops and retail outlets across the UK In 1997 Accurist Watches won the “Volume watch brand of the year” Award and in 2001 they gained the “Client Service” Award at the UK Jewellery Awards, for their commitment and continuous support to their customers. Also in 1997, Accurist Watches started sponsoring the Royal Observatory at Greenwich, London, being the first and only brand ever being associated with it. Accurist Watches created an Atomic Clock, in order to countdown the last 1000 days to the new Millennium, which was placed on the Meridian and was controlled by 8 satellites, showing the days, hours, minutes seconds, tenths of second and hundredths of seconds until the new Millennium. Accurist Watches was immediately associated with the Royal Observatory and was promoted around the world, as there was a big event at Greenwich to celebrate the new Millennium. Accurist Watches took advantage of this partnership and started using the slogan “Accurist. The standard by which all watches are set” and “Accurist Mean Time”. At the same time, the company launched a range of replica Accurist Millennium Countdown Clocks, in a worldwide scale. In 2003, Accurist Watches strengthened the agreement with Royal Observatory and produced a collection of replica clocks from the National Maritime Museum and the Observatory itself In 2009, Accurist watches launched the “Charmed by Accurist” collection which got immediate attention due to their elegance and beauty. With “Charmed by Accurist” you can create truly personal timepieces, compatible with leading bead and charm brands. The collection has been promoted through print and television advertisements, showing that women can use different beads using the same watch and totally change the way it looks.

Sign up for our email newsletter News on new products, competitions and more!

Home | Security | Returns | Refunds | Privacy Policy | Site map | Terms & Conditions | Register or Login | Contact Us