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High Street By Design

win the opportunity to have your jewellery featured in all F.Hinds stores and online

CLOSING DATE - 31st March 2017

This year F.Hinds and IJL embark on the 7th year of the hugely successful jewellery design competition. The competition is open to all - current designers, student designers plus jewellery lovers in a range of categories, both in the UK and internationally.

F.Hinds works alongside the winners to develop their jewellery pieces to be sold exclusively in all of its 115+ stores across the country, plus via the website here with the potential for guaranteed commission. We have the flexibility to quickly bring to life new, interesting and most importantly saleable jewellery pieces. This is your opportunity to get directly in front of the jewellery-buying public with all the facilities and backup that our stores and online presence can provide.

The winning designers will be eligible for:

- 150 fully created pieces of their winning design produced by F.Hinds using a well known and respected manufacturer
- Numbered, limited edition certificates as well as an attractive, presentation box for every piece
- The winning items will be distributed for sale in all F.Hinds’ stores and photographed and sold online
- A guaranteed commission on sales after the first 150 have been sold (subject to production costs)
- An option to design a complete collection, with commission alongside the original piece, subject to suitability after further discussion
- A showcase at IJL free of charge

Details & hints

Entrants are advised to have a look at some of the jewellery sold by us - either in store or online. A full, detailed list of stores can be found at our Store Locator.

The jewellery we choose to sell is predominantly gold or silver, as those are the two most popular high street precious metals. Entrants should be conscious of our price points; very expensive jewellery will not necessarily sell in sufficient quantities from high streets to generate a good result for the designer - although clearly sometimes it does!

Any design should not have been previously made, shown or sold commercially.

Designers should be aware that their design will need to be capable of manufacture to at least 150 identical pieces at reasonable production costs for us.


Submit your design either:

- By post to: HSBD Competition, F.Hinds Ltd, 24 Park Road, Uxbridge, Middlesex, UB8 1NH
- Hand it in to any F.Hinds store
- Email as an attachment in your chosen format to

For all entries please include your full name, contact address, contact telephone number, email address (if you have one) and the category you are entering. Please also indicate as many design points as possible, so that it can be understood and appreciated by the Judging Panel.

The closing date is 31st March 2017.

For further information, please contact Pam Fenton at or by phone on 01494 718502.

Judging panel

The judging panel will usually consist of Sarah Jordan – award winning jewellery designer; Bob Morrish from R. E.. Morrish Jewellery Manufacturer; an IJL representative, a consumer representative and a member of F.Hinds management.

The judges decision will be final.

Past Winners

Year Category Winner Name of Design Image
2011 Student Designer Rosie Velk Fan Pendant & Earring Set
2011 Current Jewellery Designer Sian Hughes Heart Pendant & Earring Set
2012 Student Designer
Marie Taylor
Pearl of Life Pendant
2013 Student Designer Vaishali Shah Lepos de Princess Pendant
2014 Under 12 Ella Miles Seahorse Pendant
2014 12-18 Years Noi McMillan Butterflies Pendant & Earring Set
2014 Over 18 Marina Shavyrina-Shkolya Pearl's Caress Ring
2014 Student Designer
Yesha Shah Samirbhai Enfolding the Pearl Pendant
2014 Current Jewellery Designer Winnie Lestari Heart of Neptune Pendant
2015 Under 12 Adeen Naseer Friendship is Forever Pendant
2015 12-18 Years Rebecca Clarvis Leaf Ring
2015 Over 18 Marina Shavyrina-Shkolya Weave Leaf Pendant
2015 Student Designer Sally Costen Seachange Pendant & Ring Set
2015 Current Jewellery Designer Silvia Tjahyadi Droplet on a Leaf Pendant