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Choosing diamond jewellery

Choosing diamond jewellery is always an exciting occasion but one that, without some knowledge of diamonds, can be a little overwhelming.

You probably already know that diamonds are the world's most precious gemstone; the hardest natural substance and the ultimate token of love and affection. However you may not know that their rare beauty has captivated us for over 3000 years, or that each diamond is totally unique, with its own characteristics and personality. These individual properties determine a diamond's allure and value.

To evaluate a diamond's value, jewellers use what has become known as the 4 C's - cut, colour, clarity and carat (diamond weight). By using the 4 C's it is possible to determine your diamond's characteristics and since these do not alter, you are assured your diamond will stay as special as the day you chose it.

The excitement experienced in choosing diamond jewellery will never fade, quite simply because - "a Diamond is Forever".
The occasion
There is no better way to celebrate a special anniversary than with a diamond. Various types of rings are traditionally associated with the birth of a baby, the passing of an important exam or of course, the proposal of marriage. Whatever the occasion, diamonds say it all.

The budget
Remember each diamond is unique so whatever your budget, you are investing in something that will be yours alone.

The look
A beautiful diamond solitaire is universally recognised as the ‘classic diamond'. However, diamond clusters and diamonds paired with other precious gemstones such as rubies, sapphires or emeralds can be equally striking. Whatever your individual style, there is a diamond to complement it.

The style
Choose from classic 18 carat or 9 carat yellow gold, or contemporary but equally precious white gold.

The design detail
Take time to consider the many different types of clasp, mounts and jewellery that will present your diamond to maximum effect. There are so many beautiful designs available today that whether you prefer the traditional or unusual, there is something for you.

The final decision
To buy from us, we hope! We are diamond and gemstone experts and so we guarantee the quality of all our diamonds. This offers you complete confidence in your choice. If you have any questions at all, please contact us by email ( or drop into one of our stores to chat to our Diamond Advisor.

Our exclusive diamond service
Director Andrew Hinds, is personally responsible for buying all our diamond items. Each design is individually selected and the diamonds it contains matched by hand by expert craftsmen and women to maximise their beauty and unique qualities. Andrew and Roy Hinds (Andrew's father) also personally inspect our finished diamond solitaire pieces, including individually selecting for our customers each and every one of our certificated diamond solitaire rings and other jewellery.

Excellent value
As one of Britain's leading jewellers, we use our considerable buying power to source diamonds from across the globe and to pass the savings on to our customers. This allows us to offer excellent value on all of our diamonds. We aim to match the quality of many of those who sell diamonds for much more and to beat the quality of the few who match our prices.

Diamond guarantee
All our diamond jewellery is guaranteed for two years (excluding accidental damage).*
Change of mind guarantee
We hope that you will be delighted with your purchase, but if you change your mind for any reason, please return it to us within 30 days (with the receipt and in its original condition and packaging). We will be happy to provide an exchange or a refund. Please see our returns section for full terms and conditions.

Our 10 year diamond pledge
We offer a free annual inspection and cleaning service on all diamond jewellery purchased from us. We will check for any damage and advise on any work that may be needed. In addition, we will clean and polish the item to help retain its original shine and lustre - all free of charge.

* This is in addition to your statutory rights.

Please read our statement regarding Ethical Trading.