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Rosefield

"Where Amsterdam meets New York City! Where function meets fashion!"



Founded in 2014 and new to F.Hinds for Christmas 2017, Rosefield watches combine Dutch minimalist design with contemporary New York fashion aesthetic. The result? A cool and feminine, affordable-luxury watch brand that is aspirational, inspirational and focused on lifestyle and fashion.

Targeted at millennials, Rosefield was created from a desire to produce a 'new generation' watch brand that would make it fun to wear watches as a fashion accessory. The inspiration behind the brand is taken from Amsterdam; the home of Rosefield, plus from New York City; one of the fashion capitals of the world! In its story, name, design and aesthetics, Rosefield captures the essence of both cities.

Reinforcing the brand's Amsterdam and NYC connection, all of Rosefield's collections are aptly named after places in New York with Dutch heritage. The Gramercy collection, for example, is named after Gramercy Park in NYC - coming from the Dutch 'Krom Moerasje' meaning 'little crooked swamp'.


The Gramercy Collection

Named after a prime location in Manhattan, home to fashion designers from all over the world, the Rosefield Gramercy collection combines simple watch dials with clean-cut leather straps to create modern and alluring fashion accessories.


The Upper East Side Collection

The Upper East Side is the most iconic, historical face of New York, with it’s stately apartment blocks and uniformed doormen. The neighbourhood embodies full decadence with it’s chic sophistication. Inspired by this luxury, the Upper East Side collection boasts glossy stainless steel bracelets with an opulent feel.


The September Issue Collection

Transition from slow summer days to energetic autumn with the new AW17 collection: The September Issue. Designed in-house in Amsterdam and debuted during New York Fashion Week, each watch stays minimal and chic, plus with a new date function in the dial and luxurious Clemence leather strasp with metal accents.


The West Village Collection

The iconic and traditionally rebellious neighbourhood of the West Village is the inspiration behind this Rosefield collection. The watches boast a slender cases and velvety nubuck leather strap whilst special details stand out, like the delicate metal rings decorating the strap.


The Tribeca Collection

The Rosefield Tribeca collection combines favourites from our existing three collections (Upper East Side, West Village & September) into a series of smaller sized watches for the more delicate wrist.

The Mercer Collection

Paying tribute to an exciting street in one of NYC’s signature shopping destinations, the Mercer collection features stainless steel mesh straps for an exquisite look that suits this fashionable neighbourhood.

The Bowery Collection

Inspired by an iconic NYC neighbourhood and caught between boho-chic and classic, the Bowery collection combines minimalist, ultra-thin watch cases with elegantly stitched leather straps.


Fashion is at the core of the Rosefield collections and the brand continuously strives to not only create something beautiful, but also something new and innovative. By incorporating interchangeable watch straps into all product designs, Rosefield offer a collection that can easily adapt to today's evolving fashion trends - there's something for every outfit and for every woman!