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    Established in 2011, Hype began as a self-funded project, designing printed clothing and accessories. After winning a t-shirt printing competition, Hype had its first batch of stock which sold out in a matter of hours and within months, Hype had started to evolve into one of the UK’s most recognisable brands. Housing itself in the heart of the Midlands by taking on a new premises in Leicester, the Hype flagship store opened in London in the summer of 2013, plus Taiwan in 2016 and can now be found stocked in a huge number of stores worldwide.
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