The proposal dos and don’ts, according to new data | F. Hinds

Posted on: 16/09/2025

In the age of Instagram-worthy proposals and perfectly curated “yes” moments, you might assume that picture-perfect backdrops and professional photographers are a non-negotiable for brides to be. However, it turns out that what really makes a proposal memorable is far more personal.

We surveyed 2,000 UK adults, revealing that while many people appreciate the glamour of a well-staged moment, it's the deeper details, like timing, setting, and (of course) the ring, that make all the difference.

In addition to our data, we teamed up with Relationship Expert, Giovanna Smith, who has provided her expertise on why the timing and location need to be right.

Proposal Pitfalls

A proposal is not just a moment, it’s a marker of intent and clarity in a relationship. It represents two people consciously choosing to move forward together. However, there are some occasions where proposers may not get the ‘yes’ they’re looking for.

Our study revealed some clear-cut deal-breakers when it comes to popping the question.

Surprisingly, nearlya third (29%) said they’d reject a proposal if it happened on someone else’s special day, such as a birthday or wedding. Another 29% admitted they’d be uncomfortable with a public proposal, preferring something more private and personal.

While love may be all you need, a fifth of Brits (20%) say a proposal without a ring would be a big no. Even the style of the ring matters, with a tenth (8%) stating they’d say no if they simply didn’t like it.

Here are the top reasons Brits would turn down a marriage proposal:

1. Proposing on someone else’s special day – 29%
2. A public proposal – 29%
3. Not dating long enough beforehand – 27%
4. No engagement ring – 20%
5. Having a photographer present – 13%
6. Dating too long before proposing – 10%
7. Disliking the ring – 8%
8. Not asking for parental approval – 8%
9. Not liking their outfit at the time – 5%
10.  Underwhelmed by the location – 4%

Why Timing is Still Everything

How long should you wait before proposing? While there’s no perfect formula, the survey suggests most Brits favour a thoughtful, steady approach. Over one in six (17%) said two years of dating feels like the ideal time to get engaged, followed closely by 18 months (16%), and 7–12 months (15%).

Short timelines don’t score highly. Just 4% said 0–6 months is long enough, while long waits aren’t popular either, with only 1% saying six or more years is ideal.

Interestingly, 31% believe timing should be a personal choice, depending on the couple’s connection, showing a modern shift away from rigid timelines.

Relationship Expert Giovanna Smith from Perfect Fusions explains:

“Timing is everything. Proposing too early can feel like skipping important stages of growth, while waiting too long may cause uncertainty. The most successful engagements happen when both partners feel truly aligned in their long-term goals and supported in the relationship.”

The Pressures Surrounding Proposals

Giovanna says: “Social media has created huge pressure around proposals being cinematic moments, grand gestures, luxury backdrops, even choreographed reveals. While there’s nothing wrong with creativity, the danger is that people focus more on how it looks and showing imagined perfection for others.  

“It’s about what it really represents to the couple. A truly ‘perfect’ proposal is one that reflects the couple’s story, values, and emotional intimacy, not one designed just for social media likes.”

Why ‘Where’ Matters

Whether it’s a mountaintop moment or a quiet conversation at home, location can make or break a proposal.

“Some people thrive on grand gestures, but others feel overwhelmed by the spotlight” Giovanna told us. “Proposing at someone else’s wedding or in a public space might seem bold, but it can also feel inconsiderate or intrusive. The best proposals reflect shared values and emotional safety, not just aesthetics.”

The Engagement Ring: More Than Just a Sparkle

While trends come and go, one tradition remains firmly in place, the engagement ring still matters.

An engagement ring is more than just jewellery, it’s a symbol of commitment, love, and the journey ahead. While bigger doesn’t always mean better, finding a ring that reflects your partner’s personality, and your shared future can make all the difference.

Three tips for picking the perfect ring:

1.   Know your budget 

Your budget is important to stick to as it's easy to get carried away with high carats and sparkling gemstones. However, the thought and intention behind the ring is always more meaningful than the price tag. If you’re still looking for quality on a budget, high quality silver is usually more affordable than gold. 

2.   Check the quality of jewellery 

Solid precious metals such as gold and platinum will last the longest but if those are out of budget, consider silver or other base metals coated to look like gold or platinum.  If your engagement ring has stones as part of the design, it's important to check the condition of these gems.

 

Check with your jeweller on the colour, cut and clarity of the item as well as if the stone was sourced ethically. Make sure to come up with your own research and ideas of pricing on your preferred cut and clarity.

 

3.   Understand your partner’s own style  

Have a close look at the style of your partner’s current jewellery.

Whether your partner likes big and bold statement jewellery or something more subtle and low-key, you must consider their preference over yours. Picking out something you know is in keeping with their style shows care has been put into the decision as well as an understanding for your partner’s likes and dislikes.  

For more tips on picking an engagement ring, take a look at our engagement ring buying guide.

Know Your Partner, Not Just the Trends

In conclusion, in a world filled with viral proposals and cinematic moments, the message from this study is clear: authenticity matters more than showmanship. The best proposals are the ones that feel thoughtful, well-timed, and aligned with what truly matters to the couple.

So, whether you’re planning a flash mob or a quiet moment at home, just make sure you’ve got the basics right: the right time, the right setting, and yes, the right ring.