Reimagined Diamond Ring
Posted on: 10/04/2025The brief:
Customer brought in a diamond ring that didn't quite fit her style anymore. She wanted help repurposing the diamonds and creating something completely different.
The process:
A customer recently visited her local store with a delicate daisy cluster diamond ring that she felt no longer reflected her personal style. Rather than part with it, she hoped to give the diamonds a new lease of life in a completely reimagined piece.
She sat down with one of our friendly in-store team members to explore our Bespoke Design Service, and together they planned every detail of the transformation. The vision? A timeless platinum eternity ring, with the largest diamond taking pride of place at the centre. Each stone would be set in a classic four-claw setting - modern, minimal, and undeniably elegant.
With her ideas carefully captured, the design was passed to our Bespoke Design team, who brought her concept to life through a detailed CAD drawing. This allowed the customer to see exactly how her cherished diamonds would be transformed.
Delighted with the result, she gave the go-ahead - and production began.
Just four weeks later, she returned to collect her stunning new eternity ring. What was once a ring that no longer suited her had now become a beautiful and meaningful piece she could proudly wear every day.