Adidas Originals Launch Brand-New Timepiece Collection for FW23
Posted on: 09/11/2023adidas Originals, the leading lifestyle label, has taken inspiration from the penultimate decades of the 20th Century with its latest FW23 collection of timepieces. Leaning into the colourful, lively, and playful style which laid claim to popular fashion in the 80's and 90's, the Time For Me campaign blends innovation with a modern take on the brand's timeless designs.
This FW23 collection sees adidas Originals embrace several watch designs with both classic and cutting-edge silhouettes to produce an array of timepieces that also pay tribute to the brand's rich history. Each watch features the iconic Trefoil logo; a symbol that has 50 years of history in culture.
The Digital Two SST timepiece embodies 80's nostalgia tapping into the aesthetics from the brand's archive of designs. The retro time and date display coupled with chronograph functions and an alarm work to blend modern flair with a vintage feel. The Project Two GRFX makes a playful addition to the collection with striped Trefoil logos on the dial and either a bright pink or sleek black colour palette. The Retro Pop One also combines both vintage and modern, and disruptive and familiar designs to create a unique analogue timepiece that centres around minimal geometries and a cool-toned audacious dial.
The City Tech One SST; already considered a classic among the adidas Originals timepieces, now features a stainless-steel case that gives even more character to its daring silhouette. The Edition One watch also features a bold design with an oversized, cut-through Trefoil logo at the centre of the dial, and is encapsulated by a sleek stainless-steel case. Lastly, combining sporty elegance with technical function is the Code One Chrono which features a timeless silhouette and practical silicone strap.
Infused with the rich heritage of the brand, each timepiece in the adidas Originals FW23 timepiece collection combines vibrant colours and daring shapes to create a collection built around playful accessories made for self-expression. The Time For Me campaign celebrates individuality with these brand-new timepieces designed for a consumer looking to capture life's present moments.
