HUGO by Hugo Boss Watches - New For SS23
Posted on: 08/06/2023Introducing the new Spring and Summer 2023 collections from HUGO by Hugo Boss.
New from HUGO by Hugo Boss are the #INTENSE and #SHRILL timepiece collections for Spring and Summer 2023. Timepieces by HUGO encourage the wearer to speak the language of self-expression fluently.
Each timepiece boasts individual accents that reflect the wearer’s uniqueness, losing nothing in translation. Opportunities replace rules in designs with attitude for wearer’s to match.
HUGO #INTENSE
Modern, jewellery-inspired designs.
HUGO Watches captures the zeitgeist once again with the #INTENSE, a cushion-shaped multifunction for her, combining a trend-driven silhouette with a feminine feel and a touch of urban cool.
Delivered in an eye-catching combination of brushed and polished finishes, the cushion-shaped case is fitted with a striking jewellery-inspired chain bracelet in the same design language, for a strong fashion statement.
A beautiful textured sunray dial, three diamond-cut matte sub-eyes, and polished hands and indexes enhance the contemporary watch face, detailed with a HUGO logo at 12 o’clock.
The #INTENSE is offered in monochrome light-yellow gold, highlighting the jewellery-like look and feel of this innovative timepiece.
HUGO #SHRILL
The cushion shape for a new generation.
Always ahead of the curve, HUGO Watches revives the cushion shape in innovative style with the #SHRILL, an edgy timepiece that makes an instant statement. Built around an angular cushion-shaped case, the attention-grabbing design introduces an unexpected silhouette with strong Gen Z appeal to the brand’s line-up of three-hand watches.
The striking case with its mix of brushed and polished finishes is fitted with a link bracelet is complemented by a minimalist dial with circular brushing. A stamped-up matte reflector ring in a choice of tonal or contrast color adds further dimension to this disruptive timepiece.
Colour combinations include an all-black watch finished with touches of HUGO red; a bold mix of silver white, blue, and stainless steel; and a minimalist combination of black, gray, and olive green. The collection underlines the mission of HUGO to lead rather than follow, thanks to an out-there design that shakes up the status quo in style.
HUGO timepieces are the ideal accomplices for up-to-the-minute lifestyles, where comfort zones rarely appear on the map. Personality is not negotiable.